Speaking a Common Language
The Communication Concept

Our goal is to work with other regional decision-makers to develop a forward-looking guiding vision for the city of Angermünde and its region. A realistic and actionable vision that appeals to our shared target group: “residents and visitors with a heart and mind for nature who will help our region move forward in a sustainable way.”

Together, this concept will become a real opportunity for the region—ecologically, economically, culturally, and socially! Step by step.

The challenge:
Wanted: People with a heart for nature and a clear mind!
What sustainable messages can we use to attract this
—a target group that’s appealing to all of us—to our region?

The goal:
A communication platform serving as a resource and source of inspiration
for a consistent regional style—both in text and visuals.