Privacy Policy

We are very pleased that you are interested in our organization. Data protection is a top priority for the Tourismusverein Angermünde e.V. In general, you can use the Tourismusverein Angermünde e.V.’s website without providing any personal data. However, if a data subject wishes to use specific services offered by our organization via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data—such as a data subject’s name, address, email address, or phone number—is always carried out in accordance with the General Data Protection Regulation and in compliance with the state-specific data protection regulations applicable to the Tourismusverein Angermünde e.V. Through this Privacy Policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this Privacy Policy informs data subjects of their rights.

As the data controller, the Tourismusverein Angermünde e.V. has implemented numerous technical and organizational measures to ensure the most comprehensive protection possible for the personal data processed through this website. However, internet-based data transmissions can generally be subject to security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, any data subject is free to provide personal data to us through alternative means, such as by telephone.

1. Definitions
The privacy policy of the Tourismusverein Angermünde e.V. is based on the terminology used by European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our Privacy Policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this Privacy Policy, we use the following terms, among others:

a) Personal data
Personal data refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing
Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution, or any other form of making available, the alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing
Restriction of processing refers to the marking of stored personal data with the aim of limiting its future processing.

e) Profiling
Profiling is any form of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.

f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure the personal data is not attributed to an identified or identifiable natural person.

g) Controller or data controller
The controller or data controller is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its designation may be provided for by Union law or the law of the Member States.

h) Data processor
A data processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the data controller.

i) Recipient
A recipient is a natural or legal person, public authority, agency, or other body to whom personal data is disclosed, regardless of whether or not that entity is a third party. However, public authorities that may receive personal data in the course of a specific investigative mandate under Union law or the law of the Member States are not considered recipients.

j) Third Party
A third party is a natural or legal person, public authority, agency, or other entity other than the data subject, the controller, the processor, and the persons authorized to process personal data under the direct responsibility of the controller or the processor.

k) Consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes, expressed in the form of a statement or other clear affirmative action, by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.

2. The name and address of thecontroller responsible for processing at
,within the meaning of the General Data Protection Regulation, other data protection laws in force in the Member States of the European Union, and other provisions relating to data protection, is:

Tourismusverein Angermünde e.V.
Hoher Steinweg 17/18
16278 Angermünde
Germany
Tel.: 03331 297660
info@angermuende-tourismus.de
www.angermuende-tourismus.de

3. Name and address of the data protection officer
The data protection officer for the data controller is:

Johanna Henschel
Tourismusverein Angermünde e.V.
Hoher Steinweg 17/18
16278 Angermünde
Germany
Tel.: 03331 297660
info@angermuende-tourismus.de
www.angermuende-tourismus.de

Any affected individual may contact our Data Protection Officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies
The websites of the Tourismusverein Angermünde e.V. use cookies. Cookies are text files that are placed and stored on a computer system via a web browser.

Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the cookie with the specific web browser in which it was stored. This enables the visited websites and servers to distinguish the data subject’s individual browser from other web browsers that contain different cookies. A specific web browser can be recognized and identified via the unique cookie ID.

By using cookies, the Tourismusverein Angermünde e.V. can provide users of this website with more user-friendly services that would not be possible without the use of cookies.

Cookies allow us to optimize the information and offerings on our website to better serve our users. As mentioned earlier, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not have to re-enter their login credentials every time they visit the site, because this information is handled by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in the virtual shopping cart.

The data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time using a web browser or other software programs. This is possible in all common web browsers. If the data subject disables cookies in their web browser, some features of our website may not be fully accessible.

5. Collection of General Data and Information
The website of the Tourismusverein Angermünde e.V. collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as the referrer), (4) the subpages on our website accessed via the accessing system, (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the Internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using this general data and information, the Tourismusverein Angermünde e.V. does not draw any conclusions about the data subject. Rather, this information is needed to (1) correctly display the content of our website, (2) to optimize the content of our website and the advertising on it, (3) to ensure the ongoing functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by the Tourismusverein Angermünde e.V., on the one hand, for statistical purposes and, on the other hand, with the aim of enhancing data protection and data security within our organization, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from any personal data provided by a data subject.

6. Contact Information on the Website

In accordance with legal requirements, the website of the Tourismusverein Angermünde e.V. contains information that enables users to quickly contact our company electronically and communicate directly with us, including a general electronic mail address (e-mail address). If a data subject contacts the data controller via email or through a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data, provided voluntarily by a data subject to the data controller, is stored for the purpose of processing the request or contacting the data subject. This personal data is not disclosed to third parties.

7. Routine Deletion and Blocking of Personal Data
The data controller processes and stores the data subject’s personal data only for the period necessary to achieve the purpose of storage, or to the extent provided for by the European legislatoror by another legislative body in laws or regulations to which the data controller is subject.

If the purpose of storage no longer applies or if a retention period prescribed by European directives and regulations or by another competent legislative body expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

8. Rights of the Data Subject
a) Right to Confirmation
Every data subject has the right, granted by European legislation, to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact our Data Protection Officer or another employee of the controller at any time.

b) Right of Access
Any data subject whose personal data is being processed has the right, granted by European legislation, to obtain from the controller, at any time and free of charge, information regarding the personal data stored about them and a copy of such information. Furthermore, the European legislative and regulatory authorities have granted the data subject the right to access the following information:

the purposes of processing
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
if possible, the planned period for which the personal data will be stored, or, if this is not possible, the criteria used to determine that period
the existence of a right to have personal data concerning them rectified or erased, or to have the processing restricted by the controller, or a right to object to such processing
the existence of a right to file a complaint with a supervisory authority
If the personal data is not collected from the data subject: All available information regarding the origin of the data
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR; and—at least in such cases—meaningful information regarding the logic involved, as well as the scope and intended effects of such processing on the data subject

Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate safeguards in connection with the transfer. If a data subject wishes to exercise this right of access, they may contact our Data Protection Officer or another employee of the data controller at any time.

c) Right to Rectification
Any data subject whose personal data is being processed has the right, granted by European legislation, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data—including by means of a supplementary statement—taking into account the purposes of the processing.If a data subject wishes to exercise this right to rectification, they may contact our Data Protection Officer or another employee of the data controller at any time.

d) Right to erasure (right to be forgotten)
Every data subject affected by the processing of personal data has the right, granted by European legislation, to request that the controller erase personal data concerning them without delay, provided that one of the following grounds applies and provided that the processing is not necessary:

The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
The data subject withdraws their consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data was processed unlawfully.
The erasure of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
The personal data was collected in connection with the information society services offered, in accordance with Article 8(1) of the GDPR.

If any of the above reasons apply and a data subject wishes to request the deletion of personal data stored by us, they may contact our Data Protection Officer or another employee of the data controller at any time. The Data Protection Officer of the Tourismusverein Angermünde e.V. or another employee will ensure that the request for erasure is complied with without delay.

If the personal data of the Tourismusverein Angermünde e.V. has been made public and our company, as the controller, is obligated under Article 17(1) of the GDPR to erase the personal data, then the Tourismusverein Angermünde e.V. shall take appropriate measures, including technical measures, taking into account available technology and the costs of implementation, to inform other data controllers who process the published personal data that the data subject has requested that these other data controllers delete all links to this personal data or any copies or replicas of this personal data, provided that the processing is not necessary. The data protection officer of the Tourismusverein Angermünde e.V. or another employee will take the necessary steps on a case-by-case basis.

e) Right to restriction of processing

Any data subject whose personal data is being processed has the right, granted by European legislation, to request that the controller restrict the processing if any of the following conditions are met:

The data subject disputes the accuracy of the personal data for a period that allows the controller to verify the accuracy of the personal data.
The processing is unlawful; the data subject objects to the erasure of the personal data and instead requests that the use of the personal data be restricted.
The controller no longer needs the personal data for the purposes of processing, but the data subject needs it to assert, exercise, or defend legal claims.
The data subject has objected to the processing pursuant to Article 21(1) of the GDPR, and it has not yet been determined whether the controller’s legitimate interests outweigh those of the data subject.

If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by the Tourismusverein Angermünde e.V., they may contact our data protection officer or another employee of the data controller at any time. The data protection officer of the Tourismusverein Angermünde e.V. or another employee will arrange for the restriction of processing.

f) Right to Data Portability
Any data subject affected by the processing of personal data has the right, granted by European legislation, to receive the personal data concerning them—which they have provided to a controller—in a structured, commonly used, and machine-readable format. The data subject also has the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) of the GDPR or Art. 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data portability pursuant to Art. 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, provided that this is technically feasible and does not infringe upon the rights and freedoms of others.

To exercise the right to data portability, the data subject may contact the data protection officer appointed by Tourismusverein Angermünde e.V. or another employee at any time.

g) Right to Object
Any data subject affected by the processing of personal data has the right, granted by the European legislator, to object, on grounds relating to their particular situation, to object at any time to the processing of personal data concerning them that is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

The Tourismusverein Angermünde e.V. will no longer process personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing is necessary for the establishment, exercise, or defense of legal claims.

If the Tourismusverein Angermünde e.V. processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling, insofar as it is related to such direct marketing. If the data subject objects to the processing for direct marketing purposes by the Tourismusverein Angermünde e.V., the Tourismusverein Angermünde e.V. will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her that is carried out by the Tourismusverein Angermünde e.V. for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

To exercise the right to object, the data subject may contact the data protection officer of the Tourismusverein Angermünde e.V. or another employee directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by means of automated procedures that use technical specifications.

h) Automated individual decision-making, including profiling
Every data subject whose personal data is being processed has the right, granted by European legislation, not to be subject to a decision based solely on automated processing—including profiling — that produces legal effects concerning the data subject or similarly significantly affects the data subject, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject, and such law provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the data subject’s explicit consent, the Tourismusverein Angermünde e.V. shall take appropriate measures to safeguard the rights, freedoms, and legitimate interests of the data subject, including, at a minimum, the right to request human intervention by the controller, to present the data subject’s own point of view, and to challenge the decision.

If the data subject wishes to exercise rights related to automated decision-making, he or she may contact our Data Protection Officer or another employee of the data controller at any time.

i) Right to Withdraw Consent Under Data Protection Law
Every data subject affected by the processing of personal data has the right, granted by European legislation (directives and regulations), to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may contact our Data Protection Officer or another employee of the data controller at any time.

9. Privacy Policy Regarding the Use of Facebook
The data controller has integrated components from Facebook into this website. Facebook is a social network.

A social network is an online social gathering place—an online community that generally allows users to communicate with one another and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the online community to share personal or business-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos, and connect with others through friend requests.

Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the United States or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time a user accesses one of the individual pages of this website—which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins is available at developers.facebook.com/docs/plugins/. As part of this technical process, Facebook learns which specific subpage of our website the data subject is visiting.

If the data subject is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of the data subject’s visit to our website. This information is collected by the Facebook component and associated by Facebook with the data subject’s respective Facebook account. If the data subject clicks one of the Facebook buttons integrated into our website—such as the “Like” button—or posts a comment, Facebook associates this information with the data subject’s personal Facebook account and stores this personal data.

Facebook receives information via the Facebook component whenever the data subject visits our website, provided that the data subject is logged into Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish for this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before visiting our website.

Facebook’s Privacy Policy, available at de-de.facebook.com/about/privacy/, provides information about Facebook’s collection, processing, and use of personal data. It also explains the settings options Facebook offers to protect the privacy of data subjects. In addition, various applications are available that allow users to prevent data from being transmitted to Facebook, such as the Facebook Blocker from Webgraph, which can be downloaded at webgraph.com/resources/facebookblocker/. The data subject may use such applications to prevent data from being transmitted to Facebook.

10. Privacy Policy Regarding the Use of Instagram
The data controller has integrated components of the Instagram service into this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos, as well as to repost such content on other social networks.

The company that operates Instagram’s services is Instagram LLC, 1 Hacker Way, Building 14, First Floor, Menlo Park, CA, USA.

Each time a user accesses one of the individual pages of this website—which is operated by the data controller and on which an Instagram component (Insta button) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Instagram component to download a display of the corresponding Instagram component. As part of this technical process, Instagram learns which specific subpage of our website the data subject is visiting.

If the data subject is logged into Instagram at the same time, Instagram recognizes which specific subpage the data subject is visiting each time the data subject accesses our website and throughout the entire duration of the data subject’s visit to our website. This information is collected by the Instagram component and assigned by Instagram to the data subject’s respective Instagram account. If the data subject clicks one of the Instagram buttons integrated into our website, the data and information transmitted through that button are associated with the data subject’s personal Instagram user account and are stored and processed by Instagram.

Instagram receives information via the Instagram component whenever the data subject visits our website, provided that the data subject is logged into Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not wish for this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before visiting our website.

For more information and Instagram’s current privacy policy, visit help.instagram.com/155833707900388 and www.instagram.com/about/legal/privacy/.

11. Privacy Policy Regarding the Use of Twitter
The data controller has integrated Twitter components into this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and share so-called tweets—short messages limited to 140 characters. These short messages are accessible to everyone, including people who are not registered with Twitter. However, the tweets are also displayed to the user’s so-called followers. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter enables users to reach a broad audience through hashtags, links, or retweets.

Twitter is operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time a user accesses one of the individual pages of this website—which is operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information about the Twitter buttons is available at about.twitter.com/de/resources/buttons. As part of this technical process, Twitter learns which specific subpage of our website the data subject is visiting. The purpose of integrating the Twitter component is to enable our users to share the content of this website, to promote this website in the digital world, and to increase our visitor numbers.

If the data subject is logged into Twitter at the same time, Twitter recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of the data subject’s visit to our website. This information is collected by the Twitter component and assigned by Twitter to the data subject’s respective Twitter account. If the data subject clicks one of the Twitter buttons integrated into our website, the data and information transmitted thereby are associated with the data subject’s personal Twitter user account and are stored and processed by Twitter.

Twitter receives information via the Twitter component whenever the data subject visits our website, provided that the data subject is logged into Twitter at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not wish for this information to be transmitted to Twitter, they can prevent the transmission by logging out of their Twitter account before visiting our website.

Twitter’s current privacy policy is available at twitter.com/privacy.

12. Privacy Policy Regarding the Use of YouTube
The data controller has integrated YouTube components into this website. YouTube is an online video portal that allows video publishers to upload video clips free of charge and enables other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete movies and television programs, as well as music videos, trailers, and user-generated videos, are available via the website.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time a user accesses one of the individual pages of this website—which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube is available at www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed of which specific subpage of our website the data subject is visiting.

If the user is logged into YouTube at the same time, YouTube can determine which specific subpage of our website the user is visiting when the user accesses a subpage that contains a YouTube video. This information is collected by YouTube and Google and associated with the user’s respective YouTube account.

YouTube and Google receive information via the YouTube component whenever the data subject visits our website, provided that the data subject is logged into YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish for this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before visiting our website.

The privacy policy published by YouTube, which is available at www.google.de/intl/de/policies/privacy/, provides information about the collection, processing, and use of personal data by YouTube and Google.

13. Privacy Policy Regarding the Use of Google Analytics (with Anonymization Feature)
The data controller has integrated the Google Analytics component (with anonymization feature) into this website. Google Analytics is a web analytics service. Web analytics refers to the collection, gathering, and evaluation of data regarding the behavior of website visitors. Among other things, a web analytics service collects data on which website a data subject came from to access a website (known as a “referrer”), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and to perform cost-benefit analyses of online advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the “_gat._anonymizeIp” parameter for web analytics via Google Analytics. This parameter causes Google to truncate and anonymize the IP address of the data subject’s Internet connection when the data subject accesses our website from a member state of the European Union or from another signatory state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, to compile online reports for us that show activity on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Placing the cookie enables Google to analyze the use of our website. Each time a user visits one of the individual pages of this website—which is operated by the data controller and on which a Google Analytics component has been integrated—the web browser on the data subject’s IT system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains personal data, such as the data subject’s IP address, which Google uses, among other things, to track the origin of visitors and clicks and, consequently, to enable commission settlements.

Cookies are used to store personal information, such as the time of access, the location from which access originated, and the frequency of the data subject’s visits to our website. Each time our website is visited, this personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data—collected through technical means—to third parties.

As described above, the data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Adjusting the settings of the web browser in this way would also prevent Google from setting a cookie on the data subject’s computer system. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics regarding the use of this website, as well as to the processing of such data by Google, and to prevent such collection and processing. To do so, the data subject must download and install a browser add-on from the link tools.google.com/dlpage/gaoptout. This browser add-on uses JavaScript to instruct Google Analytics not to transmit any data or information regarding website visits to Google Analytics. Google considers the installation of the browser add-on to be an objection. If the data subject’s computer system is subsequently deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google’s applicable privacy policy can be found at www.google.de/intl/de/policies/privacy/ and at www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: www.google.com/intl/de_de/analytics/.

14. Legal Basis for Processing
Article 6(1)(a) of the GDPR serves as the legal basis for our company’s processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party—as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration— the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data—such as to fulfill tax obligations—the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance information, or other vital information had to be disclosed to a doctor, a hospital, or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, provided that the processing is necessary to safeguard a legitimate interest of our company or a third party, unless the interests, fundamental rights, and fundamental freedoms of the data subject take precedence. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 of the GDPR).

15. Legitimate interests in processing pursued by the controller or a third party
If theprocessing ofpersonal data isbased on Article 6(1)(f) of the GDPR,our legitimate interest is the conduct of our business activities for the benefit of all our employees and shareholders.

16. Period for which personal data is stored
The criterion for the period of storage of personal data is the applicable statutory retention period. Upon expiration of this period, the relevant data is routinely deleted, provided it is no longer necessary for the performance of a contract or for entering into a contract.

17. Legal or contractual requirements regarding the provision of personal data; necessity for the conclusion of a contract; the data subject’s obligation to provide personal data; possible consequences of failure to provide such data
We hereby inform you that the provision of personal data is in some cases required by law (e.g., tax regulations) or may also arise from contractual provisions (e.g., information about the contracting party). In some cases, the conclusion of a contract may require that a data subject provide us with personal data, which we must subsequently process. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.

Before providing personal data, the data subject must contact our Data Protection Officer. Our Data Protection Officer will inform the data subject, on a case-by-case basis, whether the provision of personal data is required by law or contract, or is necessary for the conclusion of a contract; whether there is an obligation to provide the personal data; and what the consequences would be if the personal data is not provided.

18. Use of Automated Decision-Making
As a responsible company, we do not use automated decision-making or profiling.

This Privacy Policy was created using the Privacy Policy Generator provided by DGD Deutsche Gesellschaft für Datenschutz GmbH, which conducts data protection audits, in cooperation with RC GmbH, which specializes in IT remarketing, and the media law firm WILDE BEUGER SOLMECKE.